You are given one, when you are born and that is how you will be known to everyone you’ll ever meet in your life from now on. Your name is the one very important decision you cannot make but is done for you. By your parents. So no pressure, right? Well, naming your child is sure something, parents should give at least some thought into. The perfect nameSome of the factors parents may need to consider is if the name will fit their child’s personality, if they should go with something modern or rather a traditional name, if it will be easy enough to pronounce and write, if they should honor family traditions and name their child after someone in the family, such as one of the parents or perhaps grandparents. Some are even considering to name their kid after a famous actor or a music star. The rulesYup, there sure are some rules, you don’t necessarily have to follow but you may want to at least read and consider. How does the name of your child sound when you say it out loud? Does it sound nice and peaceful or really harsh? Another thing to consider may be how well does the name go with your and of course your child’s surname. Will it be too long or just right. Don’t try to pick a name that is too funny as remember, your child will live with it forever and what may seem like a cute decision now will not be very funny when your kid reaches teenage age.Totally understandable is, when you want the name to be slightly unusual, unique’s the word. But uniqueness can also become a problem, especially when it comes to initials. If you know you’ll be using initials of your kids name more than the actual name itself in everyday conversations and daily life put some thought into it. If the initials themselves form a word that's rude, bad or insulting keep thinking. You surely don’t want them to get insulted every time someone calls their name and scar them for life. Name that is ageless. Surprisingly names also have certain lifespans. What it means, is that your newly born baby is cute and you are surely very smitten but try to hold yourself back on names that are sounding just simply “too cute”. The best way is to imagine them a few years later, as they are graduating from school or going to their first job interview. The name you give them should be nice but sound professional as well. Thus we found the answer to the question we asked in the beginning. Should naming your child be a process or a spontaneous decision? It should be a process as it is a decision that will define your child’s entire life. Don’t take it lightly but have fun with it.
Mom, dad, kids and perhaps a dog, cat or other pet. Picture of a perfect, ideal family, we know from TV ads. Ideally both working and both working in the same city. This is, however, ever increasingly just a wishful thinking for many families. The main reasons are money and lack of employment opportunities in smaller cities. When desperate times call for desperate measures, families don't have other way around but to split up for longer periods of time just to be able to survive and pay all the essential bills, fill their stomachs and keep roof over their heads. But what effect does this have on the relationships, marriage and kids, when they see mom or dad only once a week or once a fortnight for a few days?When there’s no other wayThis is a different and hard situation right from the start of it. It is ever more common that mom role is no longer just a mom role but a fathers one too. Or the other way around of course. Because the father or the mother has to go out of town or out to a different country work make a living. This can be good for the family’s financial situation but bad for the family’s relationships. And the worst for children as they probably suffer the most, not seeing their mom or dad on a daily basis but only once a week/ fortnight or a while. That puts the pressure of all household/ family issues to the woman or the man, depending on which one of the parents has to work away from home. From looking after the children to all of the household duties, cooking, cleaning, shopping and paying all the bills.It all naturally leads to tiredness and kids not having a strong bond with one of their parents or the other way around, having a very strong bond and once they leave for work elsewhere, they cannot cope and can become withdrawn and lonesome.Make it work (long term)Talk - a lot and as often as possible. Talk before this situation happens & throughout its duration. Talk about all the issues and how you will be able to handle them, listen to each other's concerns and concerns of the kids, talk about how you will handle them. Talk openly with your kids and explain the situation to them in detail and why it needs to happen. Use the technology to your best advantage. Skypes, video calls, telephone calls, live chats and facetime. All here to help. And make sure you have nothing to pull your attention away during these sessions. They are vitally important for both a healthy marriage and a parenting relationship.Make yourself and the kids occupied when the other half is away- Do fun stuff on the weekends and in your free time. Plant flowers in the garden, bake a cake, study together, read books, go for a bike ride, do some crafts. Whatever you can think off that will make you forget to look at the clock or your phone every other minute and make you feel lonely and sad. Make sure to fill time with your kids with a lot of laughter.Plan interesting activities when both parents are back at home- that means no chores, no typical household duties but fun trips, beach days, hikes in the nature, theme parks, visit to the grandparents. Anything as long as it's together as a family. Make sure your home routine is not too strict- flexibility must become your second name when your partner is away. Don't feel bad if you don't happen to have a home cooked meal each day, perfectly cleaned house or a fridge full of healthy foods. Be ready to adapt to a changed situation quickly and make sure your kids know it too. Talk about it with them. Talk about it with your partner as well and when you are together back at home again, go back to what you are used to living as a family. Make your partner feel “needed”- partner working away may need to go through a lot of adjusting. Not being able to spend time with their partner and kids daily does not stay without its consequences for long. That is why the other one needs to make sure he or she feels very much needed. Leave some duties for them such as doing the homework with the kids, looking after the garden or going grocery shopping and taking the kids along. This way they will still feel a valuable part of the family, both as a significant other and a parent.And lastly, let us finish with one very true, although funny saying: “Be Nice To Your Kids, They'll Choose Your Nursing Home.”
Boredom. It’s kids’ worst enemy, and it often strikes on rainy days when they can’t go outside and play. Cue the Internet, which behind all the distractions offers some entertaining activities to keep the little ones learning, if you know what to look for. EducationDon’t worry. There’s no need to download an online math class, unless you want to put your child to sleep. You can find plenty of interactive sites that offer material for all ages from learning letters to studying environmental issues. The parenting experts at Verywell Family have provided a list of 20 to get you and the little ones started. Kids also can feast their eyes and expand their knowledge with a fun magic milk science experiment. All you need are a few household items to get wow your kids with this exciting hands-on challenge.GamesAs exciting as lions and tigers can be, kids need a bit of playtime, and that’s where online games come in. While the debate rages over whether little ones should be allowed access to violent first-person shooters, developers have been quietly creating a range of adventures for all ages to enjoy. You wouldn’t feel any guilt about letting them log onto the Climate Challenge, would you?ExerciseThat’s enough sitting around. It’s time to get some physical activity in … but leave the computer on! Why? Because that’s your gym teacher for the day. Head to YouTube, enter “children’s exercise videos” and scroll down through the more than 500,000 results. Well, that may be too much to sift through, in which case the Realistic Mama has done her research and come up with a shorter list to check out.MusicMusic has been shown to accelerate brain development and enhance connections between the mind and body, and these benefits are just a few keystrokes away. Lessonface even offers pre-screened teachers who deliver courses online for a variety of instruments from violin to drums as well as budding young vocalists, while you’ll find a list of free lessons here.ArtsNow that you’ve got the creative juices flowing, how about something for the pint-sized Picassos? Like music, art stimulates neural activity while promoting motor skills and providing a valuable emotional outlet. You’ll find projects that can be done directly online, inspired by geniuses such as Jackson Pollock and Keith Haring. If you’re looking for a more real-world experience, check out some of these drawing tutorials.StorytellingRather than reading a book, you can let their imaginations run wild as they come up with adventures of their own. All they need is a few prompts and maybe a few props. This could go on for hours as the little ones transform their ideas into mini-dramas and storybooks, putting all of their creative skills into motion. You’ll also even find activities where they put their heads together to come up with a narrative, learning to cooperate in the process.CookingIt’s a valuable life skill that’s perfectly safe for children with a little supervision to make sure nothing goes awry in the kitchen. So says world-famous chef Jamie Oliver, and he’s got some ideas for nutritious snacks that the kids can make themselves when they need a boost of energy after all that indoor activity. Just remember to keep the knives sharp, which is actually safer than something dull.That should be enough to keep them going at least until the sky clears, if not longer. And now you’ll be ready the next time the weather doesn’t cooperate with your plans. Ah, the weather! Have a look online, and there’s probably a lesson about why it’s raining to begin with.
Every parent has a certain way of raising their own kids. The way of raising them is largely influenced by their own parents and how they have raised them. What were their values, the communication style, if were they more hands on or letting the kids having more independence. But then there are the grandparents. And since they are older, have grown up in completely different times, be it economic or otherwise, they naturally have a different view on many things, while raising kids being no exception. Thus, this single topic can become a source and a beginning of many problems and friction. Parents vs. GrandparentsWhen the first child is born, it is for sure a great joy for the entire family, parents especially. But with joy also comes worry. And uncertainty as well as new responsibilities and many many other things. First child for the parents is a huge change which they naturally have to adjust to. And every adjustment changes the relationship with each other and their new member of the family - their child. Grandparents have it a bit easier in a way. They don't need to adjust as much as the parents have to. In the beginning the role of the grandparents is for sure observe the inexperienced new parents trying to cope with their new roles. Nevertheless, the feelings that grandparents have for their own child and for a grandchild are very different.When it comes to raising kids/grandkids and disciplining them, both parties can either have very much the same or different view on things. The main and most important thing both of them can do, and must do, is to communicate. And also a few other things, such as:Be willing to listen: If you have a feeling that the grandparents are constantly “watching over your back”, just know that they do not mean it bad. They just want the best for you and their grandchild.Do not criticize: Grandparents should not criticize the way the parents are raising their kids and parents should not criticize how grandparents are, perhaps, disciplining them. Both have grown up in different times with different opinions on things and there is no right or wrong way. There are just different ways. Both have something good in them.Be clear about your roles: Role of the parent and role of the grandparent. Be clear, honest and thoughtful about what you will and won’t do as a grandparent and as a parent. Mainly never ever stop honestly and openly communicating. Stay within your own roles: Grandparents, take note! Make sure that by being helpful you aren’t being intrusive and that you are not undermining role of the parents. Being a grandparent is a joy and it’s your chance to love your grandchildren and give them the wisdom, guide and teach them something new. Your goal is to be there, to be loving and supportive, not critical or judgmental. Be on the same wavelength with your partner: Identify the main issues and discuss them together. Make sure you are both on the same page about the problem. Once you are, then discuss it with the grandparents. One of the partners will always have to take the “main” role and it should really be the one, whose parents they are.What if grandparents do not want to listen: Most of the time they will not agree with your style of parenting or they will feel you're not capable of parenting your own child. They may even become offended to your accusations, insist their approach is better or even ignore your concerns completely. This is often because they were brought during different times. The best advice in this case would be to bring all 3 concerned parties together (the grandparents, you, the parents and your kids) and explain that the rules at home will be the same as the rules at the grandparents’ house. This way it will be fair and square for everyone and the kids will not have a feeling that what they are allowed at grandma and grandpa’s house, they are suddenly deprived off at home or vice versa. Grandparents as "older parents"In 2017 there were more kids living with their grandparents than ever before. Rachel Dunifon, professor of Policy Analysis and Management at Cornell. Dunifon and her team found that family structures are diverse, and the specifics matter. Children whose grandparents assume the role of raising them face different challenges compared to children who live with their parents and grandparents in a “three-generational” home. This certainly isn’t a rosy outlook for the grandparents. All of this has for sure fire effect on the grandparents too. They tend to experience higher levels of stress than other grandparents and are more likely to face mental health and financial problems.Children raised by grandma and grandpa are more likely to experience emotional and behavioral problems.But it is not all just bad news. There is an incredible warmth and appreciation grandparents and grandchildren have for each one another. And this relationship should be treasured and cherished.
Or what to offer to your kid as a bedtime story for the best development and sound sleep? That is the ultimate question, many parents are asking nowadays. The days and especially nights used to belong to a bedtime story to help put kids to sleep. But are those days long gone?It sure looks like that when you look at your kids glued to the TV screen or with their heads buried in a tablet or a laptop or even watching a tiny cell phone screen underneath a duvet when the lights go out at night. What effect does each of these two evening forms of entertainment/ relaxation have on the kids themselves? Is watching TV before bed doing them more harm than good? What about a book? The bare truth on TV before bedOne scary fact for them all is described in just this one sentence: Researchers who studied the habits of 3,000 children found two thirds of primary school age kids watching an hour-and-a-half of television instead of reading before bed.If we were to describe it with just one word, that word would be bad. TV is simply not a good idea even for adults, not just kids. Why? Well TV or any media for that matter before sleep just aren't friends and neither they will be any time soon. Even a study done by Auckland University in New Zealand revealed a proof that kids who were watching TV or playing video games about an hour and a half before hitting the bed had a lot more trouble falling asleep that those who didn’t.But why is it like this?Well, the researchers who did the study mentioned above had found out, that the backlights from TV or all sorts of gaming systems (think playstation) and other screens can significantly affect children’s circadian rhythms. In due time, this chronic sleep deprivation will take its toll, for example in ways such as:Sleep apnea DepressionsRestless leg syndrome, which is linked to ADHD Children obesityIs book the answer?A study done in 2013 had focused on what effect does reading a novel has on kids and young adults and the results are nothing short of interesting.After reading a novel, students showed increased connectivity in parts of the brain that were related to language. There are also long-term effects. Reading keeps the brain “awake” and helps delays cognitive decline in older people later in life. Alzheimer’s disease is 2.5 times less likely to surprise older people who read regularly prior to and when they hit golden years. And all it takes is 6 minutes of reading a day. This can reduce stress levels by 68% according to researchers at the University of Sussex. Another study looked at the difference between the effect of TV and the effect of a book.The results were clear as day. Watching TV caused lower quality and amount of communication between mom and her child. Reading books together was quite the opposite. It increased the amount and the level of communication. Mom asked her kid some questions, answered the kid statements and questions, and explained some details of the story.TV is quite a passive and consuming type of entertainment. All you have to do is sit down, turn on the show and watch. And let the brain wonder. Almost no or no effort required. Books on the other hand are a more proactive form of entertainment and learning. When you are reading yourself or to your kid, brain has to concentrate on what’s being said and what is happening inside of the story. Books also have the advantage of being able to describe everything in greater detail. They help develop imagination and vocabulary.And thus we came to a conclusion. Give your child a book and teach, encourage and help them on their way to better and sounder sleep and a great start in life.
What will and does new age parenting and baby gear of the future look like?CES or if you want The Electronics Consumer Show is a perfect reason to visit Las Vegas at the beginning of each new year. It wasn't any different this January. Especially for those, who love technology, design trends and everything in between. Thousands of companies, startups and tech professionals from near and far come to see what is next. Recently, one of the rising categories is Baby Tech. But before we get into that, let's check out what did CES 2018 bring to the technology world and how will this technology shape for example parenting this year.The next big thing is not a thingSmart technology no longer cuts it. Developers are working extra hard to introduce people to the next big thing: artificial intelligence. When we are listened to, understood, and given a chance to act, we are happy. That is why A.I. is the next big thing. This year's CES was a perfect example. AI was at the forefront with a huge display of self driving cars, virtual reality, drones and all sorts of robots that are becoming more human like with each passing year. Electronic toys can now do a lot. They can listen, watch, learn, adapt, and predict. They are slowly becoming everything we had hoped they would be: packed with cutting edge hardware and software, responsive, empathic. But that's not all. Highlights of past CES used to address basic physiological needs, for example ideas making homes more functional, improving a person’s health and safety, or making work easier. This years CES was quite the opposite in focusing on psychological needs. There were many products and services intended to help people become more creative, empowered and connected.Baby tech. Smarter than everParents and kids are and have always been a huge market when it comes to technology and tech developers. Year to year they are coming up with smarter, newer and better solutions to make our children safer and parents lives easier than ever. From smart socks measuring baby's vital functions to smart car seats, cribs that put your child to sleep without you having to even get up and smart cameras, trackers, thermometers and smartphone apps measuring and analyzing anything from cough to first words or automated toothbrushes that monitor how well is your kid brushing its teeth. But baby tech is not just products for babies and kids. High tech fertility trackers are also there for you if you are planning or thinking about starting a new chapter in your life, meaning starting a family.Baby electronics accounted for less than 9 percent of baby product sales in 2015, according to industry watcher GfK. The top purchases parents were wanting to donate their hard earned dollars were: food products, car seats and strollers. But that was all proven wrong with a huge array of new baby tech products that were showcased during a 4 day baby tech summit at this years CES.All of these baby products do however have one thing in common. And it isn't a positive one. They are really pricey. Manufacturers will therefore have to quickly come up with ways to bring the prices down and really solving a problem, not just coming up with new and extra nice to have features. We have been quite general thus far. So just to be a bit more specific, here are a few examples of hot high tech gadgets for babies and their parents that you may want to get your hands on.Nursery projectThis smart home monitoring system has been given an update and is now supported by Amazon Alexa Voice Service that is in control of the entire nursery ecosystem. QuarzBaby and parent tech isn't just cameras, thermometers, smart socks and breath analyzers.Now even a water bottle can be smart. And Quarz is exactly that. It's a self cleaning water bottle, previously launched on Kickstarter, that is able to neutralize harmful contamination from the inside of a water bottle thanks to a special LED UVC technology.TempTraqNot every thermometer is created equal. This one for example is a wearable patch that is consistently and all the time measuring body temperature and is sending this data to a compatible mobile device. SnooBeds, especially, the ones for the smallest and most precious people of all are also becoming rather smart. Snoo, designed by Yves Behar’s Fuseproject, is a perfect example. It is the world’s first smart baby bassinet. Its incredible feature is actually able to stimulate the womb and by specific noises and movements provide baby with better and longer sleep. It even helps the baby when it starts crying by automatically turning on rocking motion and soothing sounds. It comes with an app too that will let parents know if their attention is needed. Talk about help!CES 2018 was...Again chock full of gadgets and companies fighting for attention of tech hungry society from all over the world, with parents being no exception.A few trends that are worth a mention were for example:B2B segment was strongTrackers are history. This year they don't just track, they treat also. Some robotic toys were actually meaningful and useful in real life. There were over 900 startups in attendance.More than 184 000 visitors attended this years CES.
Her name is Celeste Buckingham. Besides being young, beautiful and extremely talented young lady and a successful singer and actress, she comes from a multilingual family. Her mom has Iranian-russian origin and dad US-Irish. She was born in Switzerland. On top of all of that she lived in Slovakia for the most part of her life until recent, when she moved to the USA with her family.Getting dizzy? Yeah, and that is not all. Celeste has a Slovak citizenship and a US passport as well as a Swiss citizenship. So how did she find herself in Slovakia?Her dad is a doctor and after her parents moved from the USA to Switzerland where they lived for 2 years and she was born there, he was offered a job in Slovakia. They loved it there so much that they stayed. Even though she has no Slovak relatives or a family, she considers Slovakia as one of her homes.Celeste speaks fluent Slovak (she lived here most of her life so naturally learned the language through daily communication) and English (Her dad is American, so English is the language of choice in the Buckingham household) . Celeste’s mum admits she used to talk to Celeste in Persian, as she has Iranian roots. When in LA they speak German with each other, as many people in LA do understand Persian.Now imagine a family where mom is Caucasian and dad African-american with kids or vice versa. We bet it’s nothing out of the ordinary and you wouldn't even give it a second thought. People move, change jobs or travel, so naturally get to know new people while at it. So it happens, that by getting to know new people, many even find a lifelong partner. Children naturally become part of such relationships.Kids are therefore growing up in a dual world. World of two different cultures, habits, ways of life and of course languages. Two worldsGenerally speaking, when two people from two different cultures fall in love, they are naturally interested in learning about each other's cultures as much and as fast as possible. That of course includes the languages. Often this being the number one issue.Which language will be “the primary one”? But what if there are kids involved, which there often are? Mostly both parents naturally want their children to be able to speak both, mom’s and dad’s mother tongue. This is where things get complicated.The first issue such parents face is a fear, that if each of them speaks to kids in their natural language, they will get really confused. That however is not an issue. According to the Linguistic Society of America kids are able to easily differentiate between different ways people are talking to them. Besides that, kids even know the difference between when a women and a man is talking to them or when someone is talking politely and impolitely. So if you are worried about the bilingual issue, don’t be. Kids are taking it as just another way of parents talking to them. If we put this into some numbers, this is how it would go:U. S Census Bureau released some vital stats in 2015 on languages spoken at home other than English according to which for example in the New York metro area at least 192 different languages are spoken at home. 38% of this metro area population from the age of 5 and higher speak a language other than English at home. Let's compare it with for example LA metropolitan area: at least 185 languages are spoken at home and 54% aged 5 or more speak another language besides English in their homes.To teach or not to teach (and how) Parents are teaching their kids everything. Walking, talking, smiling and of course they are keen to teach them the language of their “youth”. But where to start? How? What with? How much time should they devote to such activity per day or week? These and many other questions are many multilingual parents faced with.Most of the time, one of the two languages you want them to learn will be the "more important, dominant" one. The real fun is in the ability to provide enough opportunities for them to use the "less important" one in a way that doesn’t feel forced or artificial. The best way is to put kids on purpose into many situations where only the "less important" language is used. This will prevent them not to be tempted to mix the two languages or simply go back to the one they consider "more important".Teachers and language experts are advising multilingual families the "one-parent-one-language" method. The idea is that mom always speaks her mother tongue with kids and dad his mother tongue with them. This is a very good start, but nowhere near the end of the story. It's all about the balanceAs with everything in life, balance is incredibly important when it comes to the issue of dual language families. Kids need to be constantly exposed to both parents languages in many different situations. That doesn't mean being exposed to the already mentioned more and less important languages just at home but also outside in the “real world” such as school, playground, extra curricular activities or kindergarten or at the grandparents place. Especially to the less important, as there will always be a dominance of one language. Videos or TV shows in the “less important” language can help a great deal too. Parents need to remember couple of very important factors:One is keeping it natural and never EVER force their kids. If they feel even slightly forced, they will naturally resist it and develop a negative emotion towards the language. Once that happens, it is nearly impossible to fix.The other one is exclusion. This can be a problem if each of the parents are only speaking their own language and neither of them speaks the others ones mother tongue. Kids can therefore naturally feel scared to say something in a particular language in fear that the other parent will not be able to understand them. Therefore both parents should be making every effort possible to try to learn each other's language so that nobody in the family will be missing out on a conversation. The world we all live in today is more diverse than it's ever been. What we can do is be as inclusive as we can possible be and do our bit to help kids from multilingual families as well as their parents to get accepted with in the society they live in and fast become a vital part of the community around them.
Times are rapidly changing, workplaces are becoming flexible and willing to adapt to their employees lives rather than the other way around. Childcare is changing also. This means the traditional picture of stay at home mum, even though still a common one, is now less so than we are maybe willing to accept. More stay at home dads are starting to become the norm. Some by choice, some due to financial reasons. The reasons differ for each family.Will dad replace mum entirely?Well, that isn’t happening for some time yet. Both parents play and should play a vital role in every child’s life and therefore should both be actively participating in raising them too.But let's talk numbers:According to the National At Home Dad Network data, there are 7 million men who are stay at home fathers in the US alone. This number is from the US Census from 2011 and accounts for approximately 32%, which is represents a stunning increase by one quarter from 2002.Pew Research from 2014 had found that 2 million men are stay at home fathers. This is double the number of 1989. There is also an increase in men who voluntarily choose to become stay at home dads. There is a rise from 5 to 21 %.Times and career choices are changingAs the talks about equal pay and equal employment opportunities for the exact same job role increase in intensity and the push on governments around the world is stronger than it's ever been before, the number of women working in high level executive a.k.a “manly” positions is rapidly increasing. They work as CEOs of large corporations, lead countries or decide court cases. Companies are also doing their best to be hiring women in places and for roles which were only a few years ago ruled by men. This means that a woman secures high pay and if that income happens to be higher than that of her significant other, it makes complete financial sense for the father to stay at home on a parental leave.But what does a society think about the fact, that more men are staying at home with their offspring voluntarily? Well, as per research done by Pew Research Center in 2013, 51% of people think children are far better off staying at home with mum and only 8% with dad. Another interesting fact is, that stay at home fathers are twice as likely to not have a high school certificate as dads who go to work. The exact figures are 22% vs 10%. Also stay at home fathers are older. Only one quarter of them is less than 35 years old. And the effect on a child's development is?Now we know the general info and are well versed in the numbers game but does it have an effect or some kind of an influence on the child's development at all?Well, yes and quite a significant one. Studies done by the Father Involvement Research Alliance have shown that children, from the moment they are born and their dads are very involved with them since the first days of their lives are more emotionally secure, more confident and more curious to explore new places and things, like to socialize more with other people, are better at finding solutions to problems and have a higher IQ. Girls have been proven to have a higher self esteem and boys are less aggressive. In general people whose fathers have been very involved in their upbringing are more successful academically, are calmer, tolerant and understanding and have happy and long lasting marriages. There is however a difference between what dads and mums focus on when it comes to raising kids. Dads want to teach their kids to be achievers, to be competitive and independent. Moms are a bit different. They focus more on security and collaboration with others. And how involved are you in raising your kids to become good and successful people?
Imagine this. You want to buy a new camera, phone or a computer. You do your research online, check all the reviews you can find, compare prices and in the end you choose the winner you’ll spend your hard earned money on. You decide to buy in in your local electronics store as you don’t want to wait for the long awaited new “toy” for weeks to arrive. What was the deciding factor, that was the final “tipping point” that made you hand over the cash for that particular camera, phone, computer or any other product? Was it the design, the price, safety specs, functionality, the look, the reviews or a combination of all?Would these factors however change if you were a parent?Why do parents buy what they buy?Parents are a specific group of people. Why? Well, when deciding to buy a piece of technology for example a camera or anything else for that matter, they are probably buying it with their kids, their activities together or family memories in mind. And they are probably looking for example at the camera being “childproof”, meaning when a kid takes it “for a spin” the camera survives it in one piece.We asked a couple of mums what do they look for when buying products. Young mum of a small boy Zuzana says, when it came to buying basic things such as nappies or cleaning products for the household, environmental factor was for her at the utmost importance. Besides that also social responsibility.When it comes to cosmetics, she prefers natural over the standard well known brands and when deciding which pram to go for, she went for a German brand because of high quality and a guarantee of an immediate repair should anything go wrong. For Zuzana’s husband, who was the main person she discussed all major purchases with, functionality was the no.1 priority. Barbora, another young mom of a 3 month old baby girl has slightly different priorities when it comes to buying things.For a pram she was looking at the brand. Even though she is not a religious brand follower. Another important deciding factor for her was the functionality of the pram, such as the ability to adjust the handle or its construction and ease of folding it. Same thing goes for clothing. When she was pregnant and also now, when she is breastfeeding her daughter. She is struggling to find functional yet modern, fresh and feminine clothes that would also be reasonably priced.To answer the question we asked in the title of this article is pretty much not possible because it differs for each and every person and is influenced by many factors. One of the main ones is whether the person buying a product is a man or a woman. But one thing is for sure. It is usually a combination of a few or all of the above mentioned factors influencing the buying decision of parents. Because they are buying it with their kids in mind.