Our Privacy Policy

Who we are?

Benjamin Button is a registered brand owned by Benjamin Button, s.r.o that develops and creates family orientated products/services.

Last updated 26.04.2018

What information do we gather?

  • Information that relates directly to you (email address; transaction process related personal information; social media profile, if following us on social media)
  • Information that does not directly identifies you (how you might browse our website; cookies, IP addresses).

Last updated 26.04.2018

How we use your information?

  • We might inform you of any news/promotions/events that we consider interesting to you, those which comply with the conditions disclosed within the opt-in form.
  • We might try to identify and segment your interests and create audiences based on our previous visitors cookies for advertising purposes or create lookalike audiences based on our existing email database.
  • We might use our visitors previous visits to analyze and optimize user experience on our websites, often using 3rd party platforms such as Google Analytics, Hotjar etc.

    We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. Furthermore, we use suppressed input data format, meaning we will never be able to identify input data or user’s personal information with hotjar tracking. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

  • We might contact you and inform you via social media, if you follow our brand.
  • We might personalize the content you see, based on your previous browsing history.
  • We might further analyze our users visits and any information provided to us by 3rd party analytics platforms in order to optimize user experience on our website (geolocation, behaviour, exit pages etc.)

Last updated 16.05.2018

How do we gather this data?

  • Indirectly: We are gathering our visitors cookies information, with the retention period, that is minimal, but that will still allow us to optimize our website’s user experience and overall advertising processes.We only store personal information that we actively plan to use on any of the marketing/UX activities mentioned in this document
  • Directly: Email addresses are collected via opt-in forms and each form is assigned to specific email newsletter group; that is to say, email addresses for “ebook” opt-in form falls under different category than email addresses for “preorder” opt in form. Your social media profile is gathered when following our brand via social media. None of this data is sold or send to third party for marketing purposes, without your permission.

Last updated 26.04.2018

How do you decide how you want to hear from us?

We always seek to explain how and why we might inform you at the point you give your information to us. That is to say, an opt-in button labeled “Keep me updated” suggests that we might use your information to keep you updated of the specific product or service that you have show interest in.

Every opt-in form serves its unique purpose, as we want to notify and contact you about the news that you have requested for or/and are interested in. These can be always modified by using unsubscribe options.

Following GDPR norms, in case that you prefer to have your record manually erased from our database, please contact us directly at security@benjaminbutton.co. Any personal information movement is handled using encrypted protocols, not in a public space, including when user requests his/her data access. Following the GDPR legislative, the data access or modification will take place in <30 days and is completely free of charge.

Last updated 11.05.2018

Cookies

A Cookie is a small piece of information that is placed on your computer when visiting certain webpages. For more information please visit: http://www.cookiecentral.com/.

We use analytics cookies that anonymously remembers your computer or device when you visit our websites. We use these cookies to keep track of browsing patterns and to be able to understand how visitors use our website.

We use advertising cookies to be able to build up a similar audience based on our previous visitors and to be potentially able to re-advertise our service or product.

Most browsers allow you to turn off your cookies. To do this look at “help” in your browser or contact your internet browser’s support.

Last updated 26.04.2018

Protecting your information

We take your privacy seriously. We invest in highest quality, state of art security to protect your personal information. However, no data transmission over the internet can be entirely secure; we can not guarantee the security of your personal information and/or use of the website. Any information that you send to us is at your own risk.

We recognize a security breach one of the following reasons:

  • Longer than expected website timeout (generally server providers guarantee 99.9% uptime).
  • DOS/DDOS/Reflect DDOS security breaches (unexpected website traffic will be reported to our provider with the highest priority).
  • Account hijacks or any suspicious online activity, not confirmed by any of the company members. We use two step verification on most of the third party platforms that we use.

Following GDPR norms, in case of any security breach, we will notify you as soon as possible (< 72 hours).

Last updated 11.05.2018

Disclosing your information

We might disclose your information if we are approached by potential buyer of our business, if we are required to do so by law. We never sell your information or pass it to third parties for marketing activities, without your permission.

Last updated 26.04.2018

Where is our information stored?

Our email database is stored on servers around United States, following the highest security standards. For more information, please visit: https://mailchimp.com/about/security/. Our server provider is Webglobe Yegon following strictest international security criteria.

Last updated 26.04.2018

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